This week was all about different ways to come up with ideas. We used 5 different techniques:
- Free thinking. Someone in the class chose a water bottle, and we free thought about different ways to use the bottle (“It’s a microphone”, “it’s a telescope”, “it’s a weapon”, etc).
- Directed thinking. We picked two things: an object and a problem: sunglasses, and wrinkled clothing. We all made lists of ways to use the object to solve the problem.
- Attributes: Instead of coming up with ideas right away, we made a list of what we imagined a successful idea would be like (Chosen problem was “whiteboard pens annoy the class by running out of ink”). After we made our list of attrbibutes, we used directed thinking on one attribute at a time to generate ideas.
- Reversal: We inverted the attributes: easy to use became hard to use. Cheap became expensive. We then generate ideas based on these new themes (regardless of whether they solved the problem or not).
- Mindmaps: We picked two problems “Public transporation” and “Design a new kind of soap”, and made visual diagrams representing possible ideas.
- Feature Matrix: We grabbed features from different mindmaps, made a list, and made a matrix with the list across the bottom and top, giving us a matrix of possible ways to combine those attributes into new ideas.
Key takeaways:
- Idea generation = problem solving. Problem is defined as a challenge, as in “the problem of curing cancer” rather than in a pejorative sense.
- Idea generation techniques help you find possible ways to solve problems you might not find otherwise. There is a space of potential solutions called the problem space.
- Everyone feels more or less creative in different techniques: that’s why we’re trying so many. Pay attention to which ones are easier, more fun, or more productive for you.
October 7, 2006 at 5:13 pm
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October 7, 2006 at 6:23 pm
I didn’t like the “attributes” exercise, however after recanting with a friend that is been in the professional arena for 30 plus years, she declared that she would love the exercise. Value added for certain groups.
October 8, 2006 at 8:26 pm
The attributes exercise isn’t my favorite either – but you never know which kind of exercise is going to get you out of rut.
I’ve found the attributes exercise works well when you’re stuck – really have no idea what you’re looking for – making a list of possible crtiera (fuzzy, tiny, glowing, expensive, etc.) can trigger unexpected thoughts that get things moving again.
But I totally admit – there’s little that seems fun about listing attributes for things.
October 9, 2006 at 11:09 pm
First off, thanks for posting this, it helps mitigate the envy I was feeling towards your students..
The descriptions of different idea-generating exercises reminded me of a couple I learned while a music composition student, as ways to bring subconscious / subsurface ideas to light. I think they could be useful in a more general application as well.
One is to use motion & movement; either acting out the problem, or act out using the solution, or simply indicate the shape of either with movements & gestures.
A second is to simply visualize forward from the germ of an idea – for example imagine seeing other people dealing with the issue and watching how they solve it, or watch them using your initial solution to see what the response is, how they improve upon it. Both techniques can supply unusual, fresh insights.
October 11, 2006 at 2:53 am
I’ve already been able to use some of the techniques addressed in class. This past Sunday I held my WEAPONS OF MASS PRESENTATION class through the Experimental college. As a warm up I asked everyone to start contributing random words to a sentence string. After a while I asked those present to start building a sentence. It was a great warm up got everyone participating.
Joel B.
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